View from the inside

After 20+ years in marketing (OK — I am not admitting to more than that thank you very much:) – it seems that with all the talk about new media, new vehicles, new metrics that usefuls lessons still apply from the “olden days”. 
Here I am talking about the 1980’s when packaged goods ruled the airwaves [...]

How to win the trench wars and live to tell about it.

I started in advertising in the 1980s and moved to the client side in the 1990s. During two decade of extraordinary growth I was front and center to the communications wars, the Internet wars and the internet threat wars.
In that time, I learned a few things. Hence this blog.
Judy Shapiro