Posted on October 30, 2007 by Trenchwars
I hear a lot of hand wringing about how marketers don’t know how to leverage the new media well. Agencies seems clueless or if they do understand new media they tend to “black box” it making it hard for the mortal marketer to follow what they mean and more importantly what results they think a [...]
Filed under: DM, SEM, SEO, advertising, direct marketing, direct response, emarketing, judy shapiro, online advertising, online marketing, pr, search engine optimization, viral marketing | Tagged: direct response, Internet, pr, SEO, viral marketing | 2 Comments »
Posted on October 26, 2007 by Trenchwars
I’ve looked at life from both sides now – the agency and client side. And here’s a simple truth — agencies don’t get it until clients get it. Agencies have never led clients in marketing innovation. Why? Simply because there’s little money in it. Innovation takes people resource investment and risk – both of which agencies [...]
Filed under: DM, advertising, direct marketing, direct response, emarketing, judy shapiro, online advertising, pr | Tagged: advertising agencies, pr, viral marketing | 1 Comment »
Posted on October 11, 2007 by Trenchwars
There are lots of ways to reach people online - blogs, podcasts, social networks, YouTube. You name it and a new tactic seems to come out of the woodwork every other day. And sure – everyone wants to get noticed but in business, getting noticed is nice but getting lots of quality attention is even better and [...]
Filed under: DM, SEM, SEO, brand awareness, direct marketing, direct response, emarketing, judy shapiro, lead generation, online advertising, online marketing, ppc, pr, search engine optimization, traffic, viral marketing | Leave a Comment »
