I’ve looked at life from both sides now – the agency and client side. And here’s a simple truth — agencies don’t get it until clients get it. Agencies have never led clients in marketing innovation. Why? Simply because there’s little money in it. Innovation takes people resource investment and risk – both of which agencies [...]
Filed under: DM, advertising, direct marketing, direct response, emarketing, judy shapiro, online advertising, pr | Tagged: advertising agencies, pr, viral marketing | 1 Comment »
