To blog or not to blog … or the seven rules of blogging etiquette

 
Life is so full of interesting nuggents that it is hard not to be tempted to share it. What colleagues or relatives or friends say and think always has something interesting that longs to be shared. Yet there is a delicate balance that must be struck — not to divulge confidential stuff but yet not [...]

The Zen of Business Creativity (or why social media has become the new “in” thing)

 
Our CEO is fond of saying, “Logic has one way” and I politely smile and agree. Logic is useful for project and process management.  But that has little to do with how life or even business really proceeds. Innovation in medicine and science is rarely linear or even logical. Innovation, like life, weaves and bobs and [...]

And now a word from our sponsor …

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The marketers’ engines are gathering a full head of steam to propel us consumers (some willing, some not) into the Holiday season with promises of great stuff. One sure fire item that [...]

The Six Step Plan to Claim Your 15 Minutes of Fame

 
Thanksgiving is here and with that the frenzy of holiday marketing truly explodes around us.  Everyone selling just about anything is vying for a piece of your mind and ultimately a piece of your pocketbook. And if you are like many businesses, the holiday season accounts for a big part of your yearly business – [...]

The Top 5 Myths of Viral Marketing

 
I am surprised at how mysterious this wide world of viral marketing is to many of my colleagues. It reminds me of the days when companies were first learning about  the Internet. Companies were slow to climb on the Internet learning curve then and now I feel like this is a mass déjà vu moment [...]

Blogging and communities and affinity networks – oh my :(

Sometimes too much of a good thing is, well, too much. I talk to my marketing colleagues at big and large companies and they seem to be plagued by the same syndrome – the “am I missing the viral marketing angle because none of my agencies seem to get it” blues.
They consistently sense that there [...]

Light a candle of hope for homeless kids

Join me in helping homeless kids find hope and light through Covenant’s House Candlelight Vigil for Homeless Youth scheduled for November 15, 2007.
 A colleague of mine asked me help him “spread the word” and what better use of my PVR concept (Public + viral relations) than this. For millions of homeless kids, they lose hope [...]