The 2008 prediction for where the smart investment $$$ is going – and why

I love this time of year because it is only during this season that the heat is turned down in business – just a bit. During “the season”, the capitalistic oven that normally burns at high heat at every successful, growing tech company, now feels warming rather than scorching. So it is at this time [...]

Just maybe the “ADD” kid of today may become the high functioning adult of tomorrow.

There can be no question that today’s’ business environment is characterized by speed – in communications, in business velocity and the pace of staying ahead of the competition with the innovation curve.
There can be also no question that today many more kids are diagnosed with ADD (Attention Deficient Disorder) than ever before. The sharp increase [...]

Five New Year’s resolutions for Marketers for 2008 – on becoming a lean, mean marketing machine

 
It’s true. It seems that many things I know about marketing I think I learned in my health ed class. You should know that I now avoid exercise at all costs, preferring to live  according to Churchill’s axiom, “Why stand when you can sit” (I actually think I am allergic to exercise). But in marketing, [...]

The Blogging Boogie Man and other things that go bump in the digital night

 
Sheesh.
What started as an experiment in how the Internet distributes content has become an experiment in human nature.
I started this blog back in August as a way to have hands experience about how the Internet distributes content – how fast, how deep and what gets picked up. I was pretty quiet about my blogging adventures [...]

Top Ten Marketing Disappointments for 2007

 
How quickly 2007 seems to have blitz’d through my visual frame. One minute I am just throwing out the New Cards joyfully wishing me a great 2007 and hark – here’s the new crop of cards for 2008! Time to take stock and recount what started as promising marketing approaches that either fizzled or were [...]

Ten Marketing Heresies You Should Start Believing In

 
Heresy is a loaded word – evoking in equal measure poor souls suffering some unspeakable death for the sake of an idea and the visionaries whose ideas were so ahead of their time that it often took decades or centuries for it to be proven true.
So when a friend recently said that an idea I [...]