Five New Year’s resolutions for Marketers for 2008 – on becoming a lean, mean marketing machine

 
It’s true. It seems that many things I know about marketing I think I learned in my health ed class. You should know that I now avoid exercise at all costs, preferring to live  according to Churchill’s axiom, “Why stand when you can sit” (I actually think I am allergic to exercise). But in marketing, [...]