Posted on February 29, 2008 by Trenchwars
We’ve all been there. We’re on the road and we need to take care of some stuff – like pay some bills. So we go online, but at this point I have a slightly queasy feeling that maybe my information is not safe on this public network.
Here’s a quick fix that’s just out. For $6.99 per “session” you can sign [...]
Filed under: Internet, computer security, firewall, security | Tagged: road warriors, wireless security | Leave a Comment »
Posted on February 27, 2008 by Trenchwars
Skepticism abounds in the online world and rightfully so. Even the web savvy visitor can be duped by offers that really sound too good. And the old adage – “if it sounds too good to be true – it probably isn’t legit “– applies doubly on the Internet. So with all the caveats above – [...]
Filed under: Internet, anti virus, computer security, firewall, judy shapiro, security, viral marketing | Tagged: firewall, free firewall, free lunch, Internet, internet security, security | 1 Comment »
Posted on February 17, 2008 by Trenchwars
I was reminded of this truth today well discussed by philosophers ranging from Zen Buddhists to Renaissance theologians. It is worth repeating because it offers far more interesting ways to live – it offers a way to live beyond the labels. In the business world, it offers a rich way to tap into the most [...]
Filed under: viral marketing | Tagged: philosophy | Leave a Comment »
Posted on February 15, 2008 by Trenchwars
“What is a marketing miracle?” you ask. In my world view, a marketing miracle is when a small entrepreneurial company can “out brand” the largest established companies in their space – without breaking the bank in marketing and advertising costs. Or a miracle can be the launch of a company that was considered as dull [...]
Filed under: Internet, SEO, anti virus, brand awareness, computer security, emarketing, firewall, judy shapiro, online marketing, pr, search engine optimization, security, social media, viral marketing | Tagged: comodo, firewall, marketing, PC security, social media, viral marketing | 4 Comments »
Posted on February 10, 2008 by Trenchwars
It seems that marketing has been defined is such ridiculous and out-of-date terms lately that I thought a mini guide to what marketing is and is not was in order. (This little tirade was prompted by a marketing graduate student I recently encountered who seemed to have no clue what marketing actually was.)
Let’s start [...]
Filed under: Internet, SEO, advertising, brand awareness, direct marketing, direct response, emarketing, judy shapiro, online advertising, online marketing, pr, viral marketing | Tagged: marketing definitions, marketing model, promotion | 4 Comments »
Posted on February 1, 2008 by Trenchwars
As children, we cling to the notion that life is fair. It is how we, as children, can make sense of a world. After all, if there are 3 candies and 3 kids – fairness helps kids know what they can expect.
This notion of fairness unfortunately is not how life often works. Long ago I [...]
Filed under: Internet, blog, blogging, brand awareness, computer security, emarketing, pr, security, viral marketing | Tagged: crisis management, emarketing, pr | 1 Comment »
