D-PR turns traditional PR planning on its head. Rather than hiring a PR agency to pitch a story and hope users will follow, D-PR takes an alternate approach. It uses digital technology to seed usage among key user groups and gets them talking about it.
Filed under: blog, brand awareness, emarketing, judy shapiro, pr, social media, viral marketing | Tagged: digital marketing, digital PR, eCommerce, Internet, pr | 2 Comments »
