Whatever.

Agencies need to evolve or die in these economically challenging times. Here is a 10 step plan on how agencies can successfully make the tranistion from old world to the new world of profitable digital marketing.

What’s the point?

                                 
I find myself in an usual business at a very unusual time.
 
After spending years working with technology leaders in telecommunications, software and security, I wanted to explore the expanding role of social networks in our everyday online worlds. So I went looking for opportunities in this new “cool” space. Not so easy given [...]

What’s face time?

    
Whoopi Goldberg had a funny special on Bravo a while ago about modern life as it is being experienced by those of us weaned on free love and then conscious parenting… She observed, rightly, that while our children are smarter than we are, we are raising a generation of “barbarians”. She was commenting on the fact [...]

What if?

            
As I explore the in’s and out’s of the business of social networking given my work at Paltalk, I have concurrently, unknowingly, also began an exploration on the meaning of nothing less than – everything.
 
Exploring the dynamics of social networking causes one to become philosophical about everything because social networks reflect every endeavor [...]

What’s cool?

      
My insightful 13 year old recently noted that being cool is not really important once you leave high school. I was surprised at the maturity of the thought and he was right. The work world values smarts and hard work and results. And for those of us who remember when there was NO internet [...]

A rose by any other name…

           
It never fails to amaze me how often people believe that the current “new” new thing has never been done before. For instance, I am amazed at how much music my kids listen to that are remixed versions of “old” songs.
 
The marketing world too seems to suffer from idea amnesia. So often people [...]

Trust Me!

         
Nothing evokes more distrust than someone asking you to “Trust me”.
 
Yet that is what the Internet asks us to do every day! We must conduct confidential transactions online – yet we often have no way to verify the authenticity of the site. We want to share our lives with our trusted network of friends, [...]