I can hear some techno-therapist reassuring his reclining client that Multiple Digital Personality Syndrome (MDPS), while serious if not properly managed, is a perfectly normal response to our unending ability to become anyone we want – whenever we want — in cyber space.
This new techno-malady started innocently enough about 5 years ago when we all needed to create zillion of different accounts with different emails and passwords for the sites we wanted to enter. To organize this potentially chaotic situation, we evolved different personas.
I, for one, have my generic email, my personal email, my work email, my linkedin and so forth. This seemingly innocent fracturing of our digital personality driven by a short term need has mutated into this new syndrome, MDPS, so that now, many of us have complex multiple personalities reflected in well designed profile pages on multiple social networking sites.
Now while many would look at this MDPS as a slightly amusing by-product of Twitter, LinkedIn, FaceBook, MySpace et al, I see danger lurking in these multiple profiles.
If I want good advice about a computer problem from someone I met online, it would be useful to know if this person has credentials to warrant my trust. If I enter a chat room to discuss a topic that I am passionate about, I want to chat with real people – not bots.
I wonder how will we learn to balance the need for accountability with the right we have to reveal only as much about ourselves as we choose. I see that this issue will play itself out over and over again in the next few years as social networks dominate how we search, how we shop, how we even meet other people.
Perhaps, we must create a new type of balance that starts with the human element. We must start by introducing mutual trust and authentication into the digital ID environment. Much as we have it in the real world where, dependent on the circumstance, different types of identification are used to gain different levels of access. We must translate that model into the digital world too.
The technologies are here … now. Web 3.0 needs to become The Trusted Web; otherwise the web will soon feel like what today many experience in inferior, bot filled chat rooms – a pseudo experience meant to emulate real interaction between real people.
Let’s keep it real people. Let’s create the Trusted Web.