I admit it – I am probably one of the only people on the planet who does not like American Idol (or Britain’s Got Talent version). It requires too much of the entertainment value to come from the inevitable humiliation that hopefuls are willing to subject themselves to.
But Susan Boyle gave me a reason to believe in human potential again and it was a breathtaking moment. Her triumph was the vicarious triumph of anyone who was written off just because of how they looked or because of who their parents were.
It was a moment of triumph for many of us. This is where the social media shows its true power and influence. Within minutes, uTube had the footage. Within hours, there were blogs posts and interviews and Susan Boyle became an overnight digital brand.
Astonishing was the speed of her rise. Astonishing was the speed of her broad reach. Most astonishing still, was the desire so many people had to relive and share her amazing experience. And the new digital social media … from Twitter to Paltalk to uTube … lets us share more broadly and more spontaneously than ever before.
Now that’s tapping the biggest source of potential – the human sprit.
Filed under: brand awareness, Internet, judy shapiro, Paltalk, pr, social media, viral marketing Tagged: | American Idol, blog, digital marketing, internet marketing, internetnews, social media, social networks, Susan Boyle, twitter, video chat, viral marketing