Community Casting

Posted on October 26, 2009 by Trenchwars

I am just back from DigitalHollywood show. There was one question I heard more loudly than any other; “How do we monetize content?” The answer lies in “Community Casting”.

Filed under: Corporate business models, Journalism, digital marketing, profitable business model, social media, social networks | Tagged: , , , , , , , | 1 Comment »

What do Ninja Turtles, Facebook, Hush Puppies and Pokémon all have in common?

Posted on October 16, 2009 by Trenchwars

Ever wonder what the secret of Viral marketing success might be? Well it is more fun than you ever imagined and it is the secret that propelled Pokemon, Ninja Turtles and Facebook to success. (I bet you’re curious now :)

Filed under: Facebook, MySpace, advertising, emarketing, judy shapiro, online advertising, social media, viral marketing | Tagged: , , , , , , , , | Leave a Comment »

What might Twitter and Facebook teach Google Wave about market success?

Posted on October 12, 2009 by Trenchwars

Tech success can seem arbitrary, but join me on a treasure hunt to find the secret in understanding why certain technologies succeed.

Filed under: Communications, Corporate business models, internet security, profitable business model, social networks, unified communications | Tagged: , , , , , , , , | 4 Comments »

What does …”But I am not in marketing means” really mean?

Posted on October 5, 2009 by Trenchwars

That phrase is uttered in corporate offices across the planet. Learn what that line really means. (Hint: Judy Consumer knows.)

Filed under: Marketing Management, brand awareness, digital marketing | Tagged: , , , | 2 Comments »