Spring is a time of intensity. Things seem to take on frenetic pace as though we want to cram in as much energy as possible when it is so available.
Lots of tech marketing activity – as always. Lots of new “social media” activity – as always. Lots of things to distract and entertain – as always.
I have been quiet here for a few weeks mostly because I have been absorbing it all. I have pondering the complexities of copyright in the digital age. I have turned over in my mind the practical concepts of The Trust Web. I consider how to help fix the systemic security issues in the delivery of online advertising.
In short, so many things are blossoming at once that I find myself basking the thrill of it all. The work I am doing now in social media is delivering metric based results for brands. Since I treat social media like direct marketing, I can deliver campaigns that a brand understands how to work with. It is refreshing for them.
There are some exciting projects in the near horizon, like the initiative to create security standards for the online ad world. Or the possibility of a social/ DM platform for campaign creation. And the growth of our network called MingleMediaTV so that even though it just a few weeks old it has began to rank well in Alexa.
So many possibilities. So much to learn. So little time it seems.
But it’s what makes Spring so wonderful and I am enjoying the ride.