I am 20+ year marketing veteran school’d in the days (1980’s to be exact) when advertising agencies were the marketing departments for the largest advertisers — Procter & Gamble, Gillette and AT&T. Then, in the early 90’s these clients began to hire us agency folks because we could drive their business faster and to be honest cheaper than agencies (agencies charged clients alot for our expertise).
So I was one of the first of a legion of agency folks that were drafted into battalions of clients. During my client side tenure, I had the great good fortune to be at the epicenter of every major technology trend – I was at AT&T when telecom = high tech. I was part of Lucent when the Internet was quite literally being crafted from fibers and hardware. I became marketing head for the many Bell Labs technology ventures that were being spun out right and left. And then I moved onto software — just when everyone needed software to run all the stuff. I worked at Computer Associates and Comodo, a highly innovative Internet security and authentication company. Today, I am at Paltalk, a technology platform that lets people integrate video into all their communications and communities through video chat, video IM and video conferencing. (www.paltalk.com)
I hear younger collegaues getting themselves tied up in knots talking about all the different ways to get out there. But truly they seem lost and can not see the forest for the trees (to coin a tired but true cliche).
So I figured I would do my part to help. Hence the origins of trenchwars.
Wanna reach me — just email me: judy.shapiro@verizon.net.
Follow me on Twitter – http://twitter.com/judyshapiro
Linkedin http://www.linkedin.com/profile?viewProfile=&key=152894&locale=en_US&trk=tab_pro
Judy Shapiro
