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FOR IMMEDIATE RELEASE – March 2, 2011

Panel Members to Dive Into the Facebook Shark Tank at SXSW, “Has Facebook Jumped the Shark?”

SXSW Panel Explores Transparency and Trust in the Facebook ecosystem

New York, NY – March 2, 2011; Has Facebook Jumped the Shark? Judy Shapiro, CEO of engageSimply, will be leading a panel discussing this very question at South By Southwest (SXSW), the annual music, film, and interactive conference and festival held in Austin, TX. Ms. Shapiro wrote a column in Ad Age on the topic and will continue the conversation about Facebook’s evolution, especially its role in the new “many to many” social marketing model. The panel is scheduled for 5pm on March 13 as part of the social graph portion of the Interactive conference.

As the undisputed social networking phenomenon, Facebook is now the big shark in the tank as the main consumer uber community. At just 6 years old, this corporate giant is aiming to have 3 billion users, or half the planet, by 2017. While marketers must consider how Facebook’s rapid evolution affects marketers, many people may resist criticizing Facebook given its influence.

This panel therefore is designed to give full voice to all sides of the Facebook value proposition question. “Facebook is affecting marketers and ‘Judy Consumer’ in ways never experienced,” explained Ms. Shapiro, “and it needs all our voices — not just the biggest agencies or the rudest critics to help shape how this platform.”

The purpose of this session is to help marketers answer some key questions:

  • Has Facebook lost its “mojo” as a trusted social network and if so, what does it stand for today?
  • As the keepers of the greatest data stores on individuals anywhere, how do we hold Facebook accountable to marketers and Judy Consumer alike?
  • How does a social network differ from a trusted community of interest and why it matters?
  • What’s Facebook’s value to marketers at an ROI level and how do we measure it?
  • How do social networks balance marketers’ demand for precision targeting with “Judy Consumer’s” right to digital privacy?

The panel includes a broad range of innovative thought leaders within the social and mobile spaces: Mark Rosner (@mark_rosner), CEO of ZEDGE, the largest mobile content destination, Kunur Patel (@kunur), digital reporter for Advertising Age, Hank Wasiak (@hankwasiak), an award winning ad industry veteran and partner at The Concept Farm and Mark Sherwood (@markysherwood) Saatchi’s Head of Integrated Planning. Covering the panel will be HUM Media, a global news service focused on closing the information and media gap within Corporate Social Responsibility communications.

For more information about this panel, http://schedule.sxsw.com/events/event_IAP8414

For more information about all sessions at SXSW, please visit: http://schedule.sxsw.com/

For more information, please visit: http://www.humnews.com/hummedia/

About engageSimply

Judy Shapiro is founder and CEO of engageSimply, a marketing technology agency based in New York that creates “many to many” integrated social-based marketing systems. Judy is also Chief Brand Strategy advisor for CloudLinux, a new tech venture serving the web hosting/ ecommerce market. An industry veteran, Judy has a deep sense of technology marketing trends and how technology is impacting average consumers in her “Judy Consumer” articles featured in HuffingtonPost. The company’s Interaction Engine platform merges the depth of direct marketing’s best practices with the latest technology in “Community of Interest” marketing, resulting in “enteraction” – engaged interaction and conversion.

About SXSW

South By Southwest (SXSW) is an annual music, film, and interactive conference and festival held in Austin, TX. Celebrating its 25th anniversary beginning as a music festival, SXSW has not only become one of the most revered music events but has converged with film and new media. Known as “a breeding ground for new ideas and creative technologies,” the SXSW Interactive Festival includes conference panel discussions featuring some of the key players in the emerging technological world in a progressive educational forum. Gathering to imagine the future of the industry, those who spearhead the interactive technology world combine for five days to highlight and present inventive programming, new websites, digital projects, wireless applications video games and innovative startups.

Contact:

Judy Shapiro

CEO, engageSimply

(917) 617-3916

judy.shapiro@engagesimply.com

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