I was reading about Google TV which comes on the heels of all the iPad buzz which comes on the heels of the new Verizon Incredible launch and so on ….
All these efforts seem to transcend the desire to sell a device. It seems that these devices are designed to fight for the 
digital fidelity of “Judy Consumer”. In essence, these companies want her to commit to a monogamous, long term relationship with them as the sole provider of all of her communications, commerce and content consumption.
These are pretty high stakes for “Judy Consumer” since it is not just about buying a product – it is about making a long term commitment.
My advice to “Judy Consumer” – proposals for a long term relationship may sound seductive but choose wisely – breaking up is not so easy to do.
Judy Shapiro
Filed under: advertising, Apple, Communications, Consumer Electronics, Corporate business models, Google, Mobile Communications, viral marketing | Tagged: Google TV, iPad, ISP, Judy Consumer, judy shapiro | 1 Comment »
