There are lots of new ways to reach people. Blogs, podcasts and social networks. Everyone is trying to get noticed and doing lots to be noticed. But while getting attention is nice — getting quality attention is even better.
Ok — what do I mean? As you go off and create your viral marketing campaign, let’s not forget the end game. State your sales objective and then use the right tactic to get there. If you want quality leads — be sure your tactics will get you there. If you want to educate folks — then give ’em information that will do just that — educate.
My point — don’t get all caught up in the tactic that you forget the goal. Or as they say, keep the end game in sight —