To blog or not to blog … or the seven rules of blogging etiquette


Life is so full of interesting nuggents that it is hard not to be tempted to share it. What colleagues or relatives or friends say and think always has something interesting that longs to be shared. Yet there is a delicate balance that must be struck — not to divulge confidential stuff but yet not to feel censored either.

And this provides a valuable lesson on how to think about the boundaries when doing social media. Corporate boardrooms have long worried about the uncensored proliferation of opinions and gossip that make its way to the blog-o-sphere and the wider social media world.

So to guide all you budding bloggers – here are the seven basic rules for achieving the optimum balance.

1)     Never put anything in writing you would not or could not say to your colleagues directly.

2)     Play the role reverse game – if you recounting what you think is a funny anecdote about your Uncle Bill, read it again as though you are Uncle Bill. Would it sound so amusing to you?

3)     Be careful about including business details – one may slip in that could be more telling than you intend. Always keep it vague.

4)     Always, always be respectful of others feelings. Do not use your blog to vent or even a score. It will come back to haunt you – guaranteed.

5)     Always assume that who you write about will read it so censor yourself accordingly.

6)      Let your creative juices flow – but before you publish anything (particularly if you are recounting a funny anecdote about a co-worker) put it aside for a couple of hours. When you read it again “fresh” you will be in a good position to assess the “embarrassment” factor.

7)     Finally – always always be honest in your entries. Then you should have nothing to apologize for.


Let the fun begin. 

Judy Shapiro


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