Who cares what Google says!

My son showed me a Google search result that was in contradiction to a fact that I knew to be true about the Great Depression (I am, by training, a history major).

 

So I looked closer at the source he was using to make his point and realized it was a not a reliable information source but rather an affiliate site from some financial services company.

 

“Honey”, I say with more patience. “Google simply shows you which pages have the words you looked for. It can not tell you which information to trust.”

 

And then out of the mouth babes came, “Then who cares what Google says”. Precisely.

 

Google’s power comes from its ability to gather information efficiently and serve it back to users based on a keyword driven algorithm technology platform. However, no matter how intelligent keyword search becomes, it can not provide the critical ingredient to make search reliable – it can not tell us when to trust the information we are being given.

 

That, is where, the line in the sand is drawn between the searches of today and the new way to search in the future. Between the power of Google today and upcoming power of whoever delivers trusted searches.

 

And I am betting that this “whoever” will be our digital social networks. I believe they will become the new Google of tomorrow (actually Googles…)

 

Look at this it this way. In the real world, much of what we need to know can best come from our personal and professional networks because it is, in fact, trusted. We go there first because it saves us a lot of time and fuss. We enlarge the information gathering process only if this does not provide us all we need.

 

Translate that concept to our digital social network world. I believe that we will be able to configure our social networks efficiently to be our first search circle moving out as the needs requires.

 

It makes sense. It’s what we do every day.

 

Watch out Google. Here we come.

 

Judy Shapiro

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