We’ve heard the buzz… Web 3.0, semantic web, smarter web (who knew it was stupid in the first place). But beyond the buzz, the idea of the next generation web is simple. How does the web evolve from a generic, impersonal place to a place where we can have a personal experience? How can I get information that is relevant to me? How can I use the web the way I want? How can I create a personal web for myself?
The answer becomes clearer when we put the human element at the heart of the conversation which this leads us to, you guessed it, our social networks. Nothing is more personal than our social networks so it’s best to start there in building the next web.
Now amazingly, technology that lets us create digital social networks and these social networks are growing like crazy. Companies like Facebook, Paltalk and Linkedin have spread so fast because they begin (mind you only begin) to introduce trust within our newly interconnected and now largely untrusted world.
That’s what today’s Paltalk TechNow interactive video event was about. It was entitled; Transforming the Web into YOUR web and it was about what will the next web look like. The show featured Melih Abdulhayoglu, CEO of Comodo and his point was that the foundation of the next generation web is built on trust delivered via an authentication layer. I believe he is right. And taken further, it’s useful to remember that trust is first and foremost a function of social networks. By putting trust at the center of the conversation this puts the emphasis where it belongs – on the human factor. We need trust and we need social networks to help permeate trust within the new web. .
And that is why I can make my claim about the critical nature of social networks in the next generation web. I can even back up my assertion with a top 5 list :
1) Social networks have begun to dominate people’s online activity. According to Neilson, already 1 in every 11 online minutes is spent in social networks (that’s a lot of time given how new the space is).
2) Social networks will become people’s new communications hub. It already provides a diverse set of options for connecting with more people than ever,,, in chat rooms, with IM and in real time broadcasts. This trend will only continue.
3) Information obtained via social networks is more trusted than non vetted information. Just like in the real world where I would probably ask my lawyer friend for legal advice, we will begin our online searches first within our social networks.
4) Law of numbers … 2/3 of people use one form of social media or another and more than use email! (Source: Computerworld 3/10/09). Social networks are becoming our filter into the big and sometimes overwhelming world of Google. Our networks will help us sort good information from bad information.
5) Social networks are where people will live more and more when they go online. John Burbank, CEO of Nielson Online said, “Social networking will continue to alter not just the global online landscape, but the consumer experience at large. Social networking isn’t just growing rapidly, it’s evolving — both in terms of a broader audience and compelling new functionality,”
So if you want to guess how the next gen web will evolve, look no further than your own networks.
Trust the human element. Trust your “peeps”.
Filed under: comodo, Google, Internet, internet security, judy shapiro, Melih Abdulhayoglu, online marketing, Paltalk, profitable business model, Trusted Internet, Web 3.0 | Tagged: computer security, internet security, internetnews, social media, social networks, Trusted Internet |