It was inevitable.
Today I read that Twitter is vulnerable to a cross scripting attack. Forgetting the technical jargon for a moment, it is continued evidence of the overall state of social marketing … it is brilliance without wisdom.
The innovation and brilliance of newer companies like Twitter is that they allow us to connect in diverse and wonderful ways, which underlies the truth that these are brilliant companies. Yet, their relative business “youth” suggests that wisdom is yet to come.
They are creating huge networks of interconnected people who will become the key filter for how we see our online world. Yet, even as their influence grows, there is no ability to create an environment of trust. There is no ability to authenticate the person you are looking for or who has found you. There is no ability to efficiently harness the brilliance of your social networks to provide you with trustworthy information. Worse, the new social openness that these social networks enable can either be like a fire that can warm since it connects us so easily or, it can burn as in the case of identity theft, if not properly managed or contained.
This is a tough balancing act to pull off (remaining open and connected yet secure) but I believe the introduction of trust into the web (via an authentication layer) will create the wisdom that lets the brilliance of social networks to fully emerge and warm the digital planet.
That is what the next generation web should be about. Not just intelligent agents (courtesy of Google) or intelligent computers that understand context or some other “hot” technology that can burn if not well applied. But the next generation web should be about how to apply human wisdom (in the form trust) into the online world.
We should not call this next generation web, Web 3.0 (after all – that refers to a software release). We should call this next generation web, The Trusted Web.
Human wisdom — well applied in the digital world.
Filed under: Google, judy shapiro, social media, Trusted Internet, Web 3.0 Tagged: | Google, id theft, identity management, internetnews, PC security, social media, social networks, Trusted Internet, twitter