A stranger in a strange land.

I am humbly borrowing that title from Robert A. Heinlein, one of my fav scifi authors of all time, but it captured my state of mind one afternoon as I was “working Facebook”.

You see, FB is not my social network of choice. I’m a hard core LinkedIn girl. LI is clear – business networking for business folks. Got it.

FB on the other hand is a weird mix of personal and business and trolls. Next to my niece’s picture of her (adorable) 3 year old is an important business announcement for a business luncheon that I wanted to attend. I click on what I think is a link for the luncheon information and I land on the home page of “someone” – not sure who and their niece’s pictures. At this point, I have no idea where I am.

I am a stranger in a strange land.

The strange land I speak of is where, unlike my real world, our social networks are morphing into a communications hub that has jumbled my life into a digital tangle of personal, business and many combinations in between.

I am a stranger in a stranger land.

In the real world, our social networks are well organized across “functional lines” – the parents in my kids school is one network, my business contacts is another or my relatives yet another etc etc. We keep these networks distinct unless during a crisis or some trigger event, e.g. your child is trying to get into a particular school, you create a temporary real time network of people from all your networks who can help you with this task. But once the need is gone, this “impromptu network” dissipates.

But in this strange new world, the networks intermix in a way that I find unproductive. In  this strange new world “on the fly” associations I create for a specific task become hardened in stone well beyond their usefulness.  

In the real world, my social networks are under my control – in this brave, new world – it seems – not so much.

I guess I find it strange. So does “Judy Consumer”.

Judy Shapiro

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