The roller coaster ride feels thrilling and yet …
Last week I had some ups and downs. I was happily surprised to be asked to speak at ad:Tech NY this November and I got my press credentials approved for the Clinton Global Initiative. The Social Media Technology Resource Guide is coming along and the team is working hard on creating the Sports Community of Interest for a few properties. On the sales front, we closed a small client that is doing interesting things with their mobile site. On the product front, our CTO – Louis Libin ideated for a way to provide an “overlay” to existing sites using a combination of social media technologies that we put together. It’s a great way to capture our “systems” approach to social media within a marketing environment. This is all good 🙂
On the down side – I have to cancel a Sept 28 Meetup event we scheduled to launch the Social Media Technology Resource Guide site. We are delayed by about two – three weeks :(. I developed this free guide as a directory of social media technologies since I could not find one anywhere (and my apologies if one exists – I could not find it). I am more bummed about this than I should be. After all, the delay was because we are pitching some really excellent clients. That is always good. But I am disappointed that I am delayed nonetheless.
At a more philosophical level, though, this set-back triggered one of my bigger challenges — managing the extreme highs and lows. Good things taste almost too wonderful – disproportionate to their “real” good news-ness. And inevitable bumps that occur feel more extreme than they should. I know not all CEOs suffer from this – they are more even-keeled. Some compartmentalize to keep things in check. I see why that might work – but it’s not me. Still groping around on that one.
But on the positive side, more than anything, this time of year is special to me. Yom Kippur is just over and with it comes a potential for a new start. It is a time for refocused purpose, re-organized thinking and re-energized gratitude for all the people that are helping/ rooting for me. It is incumbent on me to hang onto to the intense feeling of positive potential that characterizes this time of year for as long as possible. I hope to rise to the occasion but I credit myself with a fair amount of talent in that department.
Now – onto the “what keeps me up” list:
- Creating a simple way to communicate what we do -this is a carry over from last week and it remains a top priority. Some good progress on one hand but nothing substantive yet.
- We have quite a few follow up conversations coming up soon. This is good news but they want to see “under the hood” which leads me back to point #1.
- I see an undercurrent of “downsizing” already going on in the social media space. Bigger companies are buying up smaller companies if they are in any way related to social media, especially on the technology side. On the one hand – these roll ups don’t worry me at the moment because they lack a cogent system for integrating the technologies (programmatically if not literally), but I worry that there will be too much consolidation too fast leaving just really big guys and then lots of tiny fish. Hmm.
Now, how am I doing against the milestone list I posted last week:
- 3 page executive summary of engageSimply with financial outlook – some progress but not as much as I would like.
- 1 signed client using the entire new Interaction Engine platform – new “sports” channel may be first one to launch or Trust Web – but tantalizingly just out of reach (a note of frustration intended here).
- Initiate discussions with at least 2 possible funding partners – no progress
- Get website up to date – no progress
- Expand sales funnel to having 20 active leads in pipe – added 2 more
- to write in this diary a minimum of once a week or 8 entries (hey – I need some wiggle room J) – so far so good.
OK – all. I am off for now. As always your comments are welcome.
This is post #2 in a series on the life of a new tech venture (and its CEO). Wish us luck. .
Filed under: Agencies, Digital Agencies, New tech venture, online marketing, social media, social media agency, startup, Technology, The Trust Web Tagged: | ad:tech, advertising agencies, judy shapiro, Social Media Technology Resource Guide